Search engines are smart enough to detect AI-generated content, resulting in a negative impression of your website and business.
AI-generated content follows a certain pattern and schema, giving the same information but with a different representation. AI content does require human checks and other necessary changes to make it look like human-written content.
What you will learn in this blog post?
Let’s dig into the article.
What is AI Generated Content?
Artificial Intelligence(AI) generated content is a copy of any text generated with the help of machine learning through human inputs such as – keywords, prompts, or queries.
Many tools like ChatGPT and Google Bard can create AI-generated content in just a click.
AI content generation tools take references and ideas from the present material available on the internet and represent them uniquely.
AI Content Detection
AI content detection is the process of identifying text, sentences, and images whether it is manually written or generated with the help of AI tools.
There are tools such as Content At Scale, that can detect AI-generated content very easily. Such tools come with various advanced levels and technologies that help the user identify the content that is generated automatically.
For instance, let’s run a scan on content generated using ChatGPT.
Here is the result after scanning with Content At Scale:
Content that is generated by the latest version of AI writing software becomes nearly impossible to detect.
For instance, content that is generated by the latest GPT version 4.0 or above may be difficult to detect, as they have powerful AI algorithms that provide human-like content.
Tips to Avoid AI Content Detection
Smartly use AI tools to generate human-like valuable content for your websites and businesses by following these tips.
Best Practices to Write Valuable Content
If you follow certain rules and procedures you will get to know a quick brief on how to create content that is valued by your audiences. Some of the concise approach includes –
Based on your business niche or website, the very first thing you are required is to do thorough research on your audience. Research the interests of your audience to create effective content planning and strategy.
Proper Keyword Research
According to your audience’s preference identify potential keywords and topics using keyword research tools. Write detailed content around those keywords.
Catchy Headlines and Titles
Creating compelling and eye-catching headlines is not possible with AI. Creating it unique needs proper analysis of the content.
Adding compelling words that attract attention can still be executed perfectly by humans and not by AI.
Focusing on Quality Content Creation
Creating quality content doesn’t mean having a large quantity of words, your content must be valued by your audiences.
For this, you have to create a detailed and well-researched article using mixed media like – text, graphics, videos, images, etc. This strategy helps to gain more engagement and traffic.
Creating well-optimized content for a diverse audience is not possible for AI tools. Optimizing content is necessary but automating this process doesn’t guarantee its effectiveness, that’s why try to perform it manually.
You have a create a personalized strategy and plan to frame the content according to the user’s needs.
Technology Behind AI Content Detection
AI Content Detection works on the principle of Artificial Intelligence algorithms and identifying the pattern of Natural Language Processing (NLP).
To check if the content is built through AI, a required set of methods is used, these may vary depending on the GPT version.
Below are some of the general methods or approaches used to detect the content if it is generated by AI.
Text Content Detection
In text-based content, Natural Language Processing (NLP) can easily help to detect if the content is written by a human or AI. Analyzing the pattern of NLP helps to find out the tone, format, and readability level.
Most of the AI models almost follow the same pattern but some of the AI writing tools having GPT version 4.0 or above can be more advanced and difficult to detect.
AI detection tool uses machine learning classifiers and advanced models to detect the trained datasets and pattern style of NLP. Whereas AI writing tools learn to provide content from the same pattern, keywords, and examples.
In some cases, basic content filtering is another detection method to easily detect if the words are generated by AI.
Video Content Detection
Detecting the image content and videos is likely performing the same way, but dedicated AI detection software for different media can give you more accurate results.
AI-generated videos are distributed and broken into different image frames, thus image content detection used in video frames can also tell if the video is generated by AI. The object detection and action recognition technique is applied to detect the several elements of the videos whether it is AI-generated or not.
Getting to know about the Temporal aspect of the videos is very important, AI videos involve Short-Term Memory Networks and Recurrent Neural Networks which are commonly used by AI video creating algorithms.
Through Temporal analysis, the AI detection software can get to know about the sequential data and elements through which they can judge if the elements in videos are automatically generated.
Image Content Detection
Detection of AI-generated images involves Convolutional Neural Networks, a type of machine vision that is applied to detect and analyze the objects in the image.
To detect images more smartly and accurately, Image Local Binary Patterns are studied by detection software that helps to understand the variation of image elements whether generated automatically or created by humans.
Audio Content Detection
Detection of Automated AI-generated audio files is way easier to detect without any third-party software.
Common examples can be seen in social media where a lot of copied tone of a specific person or computer generated clear voice is used in posts, videos, and reels.
Human audio involves emotion, feeling, confidence, and tone to frame the particular audio. Whereas AI-generated voices are straight with no mistakes and are free from any sort of common error.
Detection of AI voices involves methods such as Mel-frequency and spectrogram judgment to detect automated audio signals.
How do Search Engines Detect AI Content?
Detecting AI content for search engines is an easy job as they use various protocols and algorithms for content scanning.
Here are some of the ways or factors through which search engines detect AI-generated content easily!
1. Text Analysis
Natural Language Processing is the only key element through which one can distinguish manual and automated content. When it comes to web crawlers, it becomes much easier to detect.
The Web Crawlers study and analyze the words on the web pages to understand the pattern and authenticity.
2. Examining the Content Pattern
Search Engines detect AI-generated content by examining the pattern and other characteristics that are linked with automated content.
Patterns such as text, format, style, language, tone, structure, etc. are the parameters through which the quality of the content is defined.
Relevancy to the topic also matters, generally AI-generated content provides the same content but with different styles and tones. Because they take the references from the same example database, whereas manual content contains mixed references to cover all the aspects of the user.
3. Content Assessment
Search engine crawlers perform various tasks after detecting the pages that are requested to be indexed.
Crawlers examine the content on several factors such as its pattern, language, readability, informativeness, and style. After checking all the aspects, the page goes through an indexing process.
Latest search engine ranking updates have brought an additional algorithm update to monitor the content more closely which is generated through the help of AI.
4. Content Evolution Periodic Updates
Most of the popular search engines perform a set of periodic updates to bring new algorithms that affect the web pages, these algorithms get adapted easily to the latest content trends.
Launching these updates helps to detect the AI-generated content by identifying the response pattern received by the web pages. Thus providing specific measures to monitor and rank the AI content.
5. Content Source Analysis
The source of information and valid data can provide a great impact on ranking the web pages. Search engines check the information and its authority to provide genuine and original content for the audiences.
AI AI-generated content having outdated and irrelevant information can be flagged as spam by search engines. To earn good credibility always try to generate manual content with the latest sources and trends.
6. Behaviour Signal of Users
The quality of the content depends on user behavior factors such as click-through rates, bounce rates, time spent, and scrolling. Web crawlers observe the behavior pattern to detect if the content is manual or automated.
If the content is written with AI users may find it irrelevant or difficult to understand as AI uses advanced levels of sentences and phrases.
Pros and Cons of AI-Generated Content
AI content may have both positive and negative impacts on your website. Below are some of the highlights of the Pros and Cons related to AI-generated content.
Through the analysis of the good and bad sides of AI content generation, it is very clear that if you want quantity over quality then you can surely prefer AI to get scalability and efficiency to generate bulk content in one click.
If you are looking for personalized valuable content for your audiences then you avoid AI content. If using AI tools try to give a human touch to your content and make necessary changes.
To avoid AI content detection you must follow the tested tricks mentioned in this article. Search engines can penalize your website if you use AI-generated content directly.
Most AI writing tools generate content that contains high-level phrases and words that are difficult to understand. That’s why I prefer editing AI-generated content using the points discussed in this blog post.
After editing the content, always check the content with AI detection tools like Originality AI and Content At Scale. These tools can easily detect the contents of ChatGPT, GPT4, Claude, and Bard.
If these tools show a higher percentage of AI content then again rephrase the content to make it original. Once you learn to use AI writing tools effectively it will be profitable and time-saving at the same time.